5 examples of effective NLP in customer service


For this reason, an increasing number of companies are turning to machine learning and NLP software to handle high volumes of customer feedback. Companies depend on customer satisfaction metrics to be able to make modifications to natural language processing examples their product or service offerings, and NLP has been proven to help. With the help of NLP, machines are able easily to pick on what phrases and words are generally used by humans while they are searching for a particular product.

This growth is driven by the increasing volume of unstructured data, the growing need for automating business processes, and the increasing use of NLP in various industries such as healthcare, finance, and e-commerce. Large language models excel in Natural Language Processing (NLP), enabling more sophisticated search functionalities in e-commerce platforms. This level of responsiveness and interactivity enhances the customer experience and builds trust, leading to increased customer satisfaction and loyalty. Once trained, the model can generate responses, provide explanations, or have conversations based on the input it receives.


In addition to reducing the amount of manual work required to categorize products, NLP can also help to improve the accuracy of classification. By understanding the context of words in a product description, NLP can more accurately identify which products belong in which category. You could use NLP to automatically assign tags to each product, based on its description.

Persado Achieves Leader Ranking in CB Insights Analysis Of the Generative AI Text Content Generation Market – Yahoo Finance

Persado Achieves Leader Ranking in CB Insights Analysis Of the Generative AI Text Content Generation Market.

Posted: Mon, 09 Oct 2023 07:00:00 GMT [source]

Using the power of Artificial Intelligence (AI)’s Natural Language Processing technology, brands can offer virtual assistance to their customers. NLP can enhance E-Governance, which is completely reliant on an information and communication technologies infrastructure [39]. It can facilitate interaction between the citizens and government using an E-Governance framework. For example, citizens who are illiterate can share their opinions and interact with government through audio/video conversation, which can be translated into text for documentation.

Chatbots for Customer Service:

Such customer analysis will help brands in analyzing the customer pain points, improving their service quality, and instantly delivering response to the audience. Review chapters could be an important sources of information for academicians and practitioners in guiding their decision-making and work practices [10]. High-quality reviews are cited more frequently [11]; and are found to be downloaded more often than any published article, as they offer a high-quality information from various articles in an effective way [12].

NLP in e-commerce

In the era of Big Data Analytics, new text mining models open up lots of new service opportunities. The Stanford Question Answering Dataset (SQUAD), a dataset constructed expressly for this job, is one of BERT’s fine-tuned tasks in the original BERT paper. Questions about the data set’s documents are answered by extracts from those documents.

Technology Vision 2023: When Atoms Meet Bits

Usually, a business would list all of the possible outcomes based on their search query. The better upshot would be to understand customers’ intent and show them what they are looking for. By analyzing the search sessions, (and the products that the customer has bought in the past), it is easier to understand what the customer is looking for. The next time they search for something, they will most likely get the relevant products – based on their previous searches. E-commerce retailers can use NLP to categorize products into highly-specific corpora to develop intelligent search bars that help customers navigate to the exact product they’re looking for. While we’re yet to scrape the surface of how NLP apps could change the way we shop, some of the world’s largest online retailers are already exploring how they can combine AI-enabled tech to revolutionize online experiences.

NLP is used to build chatbots and virtual assistants that can understand customer inquiries and provide accurate, natural language responses. This can significantly improve customer support, reducing the need for human customer service representatives. In ecommerce, chatbots and virtual assistants can be used to provide product information, track orders, and assist with returns and exchanges.

Customer Sentiment Analysis: Leveraging Conversational Data for Better Outcomes

The machines cannot make sense of it unless they learn how to do so with the NLP techniques. With advanced natural language processing, they can comprehend the meaning of text and speech in all its complexity, catching context, discourse, sentiment, or irony. Natural Language Processing (NLP) is a subfield of Artificial Intelligence (AI) that deals with the understanding and processing of human language.

  • Using a Talent Pool of over 500 highly skilled individuals, we quickly assemble teams of PhD-level applied scientists, recognized DS/ML/AI Engineers, and MLOps who specialize in developing solutions for your industry.
  • Working together, the two subsets of AI use statistical methods to comprehend how people communicate across languages and learn from keywords and keyword phrases for better business results.
  • The increasing popularity of voice assistants and the use of NLP in understanding and generating natural language responses can improve the customer experience and increase sales.
  • That is why conversational agents are being deployed so that they can determine customer satisfaction (or even frustration) with the services they were offered.
  • If you are an e-commerce business owner looking to improve your customer experience through NLP, it is essential to hire NLP experts who can help you implement and optimize these techniques effectively.

Using a Talent Pool of over 500 highly skilled individuals, we quickly assemble teams of PhD-level applied scientists, recognized DS/ML/AI Engineers, and MLOps who specialize in developing solutions for your industry. We make implementation ultra-fast by deploying and customizing pre-developed solutions in NLP, computer vision, time series, and Recommender systems. We are AI solution development experts for fast-growing companies seeking innovation through collaboration. The use of sustainable technologies will become so important, Gartner predicts that by 2027, 25% of CIOs will see their personal compensation linked to their sustainable technology impact.

AI and NLP in the Supply Chain

Yes, your “Hey Siri” or “Alexa play rock songs” talks are more complicated than you realize. Our passion is bringing thousands of the best and brightest data scientists together under one roof for an incredible learning and networking experience. The International Federation of Robotics reports that the U.S. service robot industry, which includes both industrial and domestic sectors, is a $5.2 billion market.

It enables machines to analyze substantial amounts of text and derive insights from it. NLP is becoming increasingly important in the e-commerce industry because it helps companies to understand their customers better and improve their overall customer experience. To find the training accuracy, trainX was used as training sample input, and train labels as predictive labels (Positive, Negative) & verbose was kept as 0. To find the testing accuracy, testX was used as testing sample input and validation labels as predictive labels (Positive, Negative) & verbose was kept as 0; the testing accuracy of 72.46 % was achieved. The total positively predicted samples, which are already positive out of 20,795, are 13,356 & negative predicted samples are 383.

What Are The Examples Of AI In eCommerce Apps?

Nowadays, with the help of Natural Language Processing and Machine Learning, it is possible to process enormous amounts of text effectively without the assistance of humans. In this regards, Kongthon et al.4 implemented the online tax system using natural language processing and artificial intelligence. The majority of high-level natural language processing applications concern factors emulating thoughtful behavior. NLP is a subfield of AI that focuses on the interaction between human language and computers.

NLP in e-commerce


อีเมลของคุณจะไม่แสดงให้คนอื่นเห็น ช่องข้อมูลจำเป็นถูกทำเครื่องหมาย *